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TikTok is introducing a new feature that allows them to reduce the volume of AI-created content appearing in their streams. This initiative comes as the service announced that it now features more than 1 bn content made with AI.

Pilot Phase and Launch

This change is undergoing trials over the coming weeks before a global rollout. This development aligns with a rise in content created by AI, spurred by new content generation software.

AI Proliferation Online

Studies have shown that nearly a tenth of the quickest rising channels on another major platform exclusively feature clips produced artificially. A large amount of this content is considered low-quality AI content, a term for substandard, mass-produced content that is typically absurd or dreamlike.

“We know from our community that many people appreciate content created using AI tools, ranging from AI artwork to educational videos, and we aim to offer the community the ability to see more or less of that, depending on their own choices,” said a company executive.

Volume and Proportions

The platform shared that there are currently 1.3bn videos on its service tagged as artificially created. Collectively, in excess of 100 m videos are uploaded to the app daily, making AI content a minor part of its overall inventory.

Customizing Your Feed

Users will be in a position to limit or boost the amount of artificial media they view by opening the topic control feature in the application and choosing the AI content topic. Other topics that are already be controlled under the setting cover politics, clothing, aesthetics, and choreography.

AI Disclosure Rules

Its rules oblige creators to label lifelike artificially created content, and it prohibits harmful fake videos of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.

Furthermore, the service will henceforth apply an “AI-made” label to content made using its own AI tools, or detected by an collaborative effort for identifying artificial media. This measure is designed to stop users from attempting to evade the disclosure requirement.

Responsible AI Funding

The platform is furthermore launching a $2m educational fund for professionals and groups to develop informative material about using AI responsibly. This program will benefit educational bodies dedicated to educating computer science.

Platform Protection

The platform has supported its moderation strategy, following debate over intentions to cut jobs for numerous safety staff in Britain. It is planning to eliminate hundreds of positions in its trust and safety division in London, with worker representatives and internet security professionals raising concerns that people are being substituted by machine-led review.

A company official stated that human moderation would remain essential, but automated tools can protect employees by filtering out the most harmful content before it has to be seen by staff. TikTok stated a significant reduction in shocking and graphic content reviewed by human moderators over the past year due to reliance on its AI tools.

“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is really helping us process content quickly.”